Latest views, news and updates from the Sonet media blog.
Taking effect on May 26, 2012, the new E-Privacy Directive (originally amended in May 2011), is an EU wide legislation, sometimes known as the ‘cookie law’, that will affect every UK online business. Until now the use of cookies and other tracking technology to collect user behaviour information... [Read more]
It won’t come as a surprise to others in the web development and online marketing community that we receive between 5 and 20 phone calls, and approximately the same amount of emails per week with requests for us to outsource our work abroad. Several years ago, in 2001 (that’s eons in Internet years),... [Read more]
Wikipedia is one of several websites to shut down its services in protest over an anti-piracy bill that could affect the World Wide Web. Instead of the usual information pages that Wikipedia serve, visitors to the popular site are now greeted with an ominous black screen and the following: Imagine... [Read more]
Recently, several of our clients have asked about Google Plus (Google+) and how it can relate to them or help in the promotion of their business. As an early adopter and first generation user of Google+ I have to admit I had not been fully engaged in utilising my G+ profile until now, though Vincent... [Read more]
This is not just aimed at online marketers but anyone who has a website. One of the areas I analyse in my day-to-day job is how businesses portray themselves online. This includes the SERPS (Search Engine Results Pages) where the description (snippet) of a company is generally a line or two under the... [Read more]
E-Commerce has become big business. The Nielsen Company reported that last year more than 8 out of 10 frequent online users (approx. 31.6 million people) visited at least 1 of the UK’s top 200 e-commerce sites, and 16% of these visits resulted in an online purchase – that results in a pretty... [Read more]
