Latest views, news and updates from the Sonet media blog.
Wikipedia is one of several websites to shut down its services in protest over an anti-piracy bill that could affect the World Wide Web. Instead of the usual information pages that Wikipedia serve, visitors to the popular site are now greeted with an ominous black screen and the following: Imagine... [Read more]
Recently, several of our clients have asked about Google Plus (Google+) and how it can relate to them or help in the promotion of their business. As an early adopter and first generation user of Google+ I have to admit I had not been fully engaged in utilising my G+ profile until now, though Vincent... [Read more]
This is not just aimed at online marketers but anyone who has a website. One of the areas I analyse in my day-to-day job is how businesses portray themselves online. This includes the SERPS (Search Engine Results Pages) where the description (snippet) of a company is generally a line or two under the... [Read more]
E-Commerce has become big business. The Nielsen Company reported that last year more than 8 out of 10 frequent online users (approx. 31.6 million people) visited at least 1 of the UK’s top 200 e-commerce sites, and 16% of these visits resulted in an online purchase – that results in a pretty... [Read more]
Catching up on some industry reading last week I came across several mentions of a patent that had recently been granted to Google Inc. It describes how the search engine might work to understand the segments of a webpage. For many years now search engines have been analysing the structure of a... [Read more]
When I first began working with SEO about 11 years ago the online marketing landscape was very different. At that time there were no real ‘best practices’ for SEO other than to write keyword filled rich content tailored to your clients’ subject matter, ensure there was good meta data in place,... [Read more]
