Latest views, news and updates from the Sonet media blog.
Day 1 June 19th When Sonet Digital were invited to attend the Adwords Community Summit 2014 at Google HQ in London last week, it was decided that Deana Smart-Zegna would attend on behalf of the company since (and according to Deana) “There is much intrigue and adventure to be had in the hallowed hallways... [Read more]
Are you making the most out of social media networks for your business? Social media has made it extremely easy for companies to reach their target market and generate more traffic to their website. Used by millions of people every single day, sites such as Google Plus can really help advertise your... [Read more]
If you’re starting out in the world of PPC you’ll find it can be a little confusing. There’s so much information you need to focus on and if you’re a beginner the rules regarding keywords and setting up a campaign can seem a little daunting. However, the good news is it’s not actually that... [Read more]
The New Year is here and time to start thinking about updates and changes to your website. One major change that you should be making now, and one that is often overlooked is the date next to your copyright on both the footer of your pages and on the copyright page itself. You will be surprised at just... [Read more]
Launched in May 2012, Google’s Knowledge Graph enhanced the standard search experience and made finding relevant information easy. It displays an index card-like result for what was queried in the top right column. Previously it had provided useful facts about people, places and things. This is a move... [Read more]
This weekend I was discussing the future of PageRank with a colleague, Deana Smart. We wondered if Google would again be updating PageRank in the near future, or perhaps they plan to make it an annual update? Or, could it be that they have finally decided to knock PageRank on its head? We also... [Read more]