Sonet Digital Blog

Latest views, news and updates from the Sonet media blog.

5 Ways for Using Google+ for Your Business

5 Ways for Using Google+ for Your Business

Are you making the most out of social media networks for your business? Social media has made it extremely easy for companies to reach their target market and generate more traffic to their website. Used by millions of people every single day, sites such as Google Plus can really help advertise your... [Read more]

5 Tips for Fine Tuning a PPC Campaign

5 Tips for Fine Tuning a PPC Campaign

If you’re starting out in the world of PPC you’ll find it can be a little confusing. There’s so much information you need to focus on and if you’re a beginner the rules regarding keywords and setting up a campaign can seem a little daunting. However, the good news is it’s not actually that... [Read more]

The Importance of Updating Your Copyright Dates

The Importance of Updating Your Copyright Dates

The New Year is here and time to start thinking about updates and changes to your website. One major change that you should be making now, and one that is often overlooked is the date next to your copyright on both the footer of your pages and on the copyright page itself. You will be surprised at just... [Read more]

Shopping for a Car Just Got Easier with Google Knowledge Graph

Shopping for a Car Just Got Easier with Google Knowledge Graph

Launched in May 2012, Google’s Knowledge Graph enhanced the standard search experience and made finding relevant information easy. It displays an index card-like result for what was queried in the top right column. Previously it had provided useful facts about people, places and things. This is a move... [Read more]

The Evolution or Demise of PageRank?

The Evolution or Demise of PageRank?

This weekend I was discussing the future of PageRank with a colleague, Deana Smart. We wondered if Google would again be updating PageRank in the near future, or perhaps they plan to make it an annual update?  Or, could it be that they have finally decided to knock PageRank on its head?   We also... [Read more]

Blinded by Secure Search – Not Provided

Blinded by Secure Search – Not Provided

For the past two years we have noticed the creeping onset of “(not provided)” results when reviewing analytics software to see what search term visitors typed into the Google search engine to find your website. For many it has seemed like an annoying glitch and to others it foreshadowed something... [Read more]

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