Taking effect on May 26, 2012, the new e-Privacy Directive (originally amended in May 2011), is an EU wide legislation, sometimes known as the ‘cookie law’, that will affect every UK online business. Until now the use of cookies and other tracking technology to collect user behaviour information has been only loosely regulated.
This is not just aimed at online marketers but anyone who has a website. One of the areas I analyse in my day-to-day job is how businesses portray themselves online. This includes the SERPS (Search Engine Results Pages) where the description (snippet) of a company is generally a line or two under the title on a Google results page.…
As the name suggests it’s a logo, name, symbol, or term that identifies one’s product or service as something unique, setting it apart from the competition; a visual in the mind of the consumer; a representation of one’s company’s personality.
I wanted to kick off my first blog (on the new site) talking about our redesign, and where we are going with Sonet Digital.
It’s been 10 years since the redesign of our website which in the terms of the web is quite a stretch. Why, you ask, has it taken so long for a company who specialises in web development to get to this point?…
Running a growing new media agency gives me a run for my money, that’s for sure. There is never a dull moment or lack of things to accomplish.
As business director of Sonet Digital I begin my day with a large cup of coffee that sits eagerly waiting to be sipped but so often being left to turn cold and then reheated in the microwave, or better still, I brew another pot of the stuff!…
