Pay-Per-Click (PPC) is an effective way to drive targeted traffic to your website and supports any organic search engine marketing campaign you may have in place by targeting large and smaller keyphrases that your customers use to search for your product or services.
One of the benefits of Pay Per Click is that whether you have a brand new site, or a redesigned website you don't have to lose your rankings on the first page. Essentially what PPC does is drives much desired traffic to a brand new website giving it visibility and clicks it would otherwise not receive. It's also important to remember that if you are working with a redesigned site you will notice a drop in your rankings in the organic listings. If new pages have been added to the site the entire website will need to be re-indexed by the search engines and thus it will take some time for your website to return to its former top positions in the SERPS (search engine results pages).
PPC gives you the chance to stay up there where you belong on the first page until your site returns to its coveted first page positions in the organic listings. Google AdWords bridges the gap whilst your new or redesigned site is making its way up the search engine ladder!
Sonet Digital has over 13 years experience in optimising websites and over 6 years' experience utilising Google AdWords for its customers and continue to run many successful PPC campaigns. Get in touch via our contact form or call us today on 01795 436130 to see how we can help you with your Pay-Pay-Click strategy.