Press Release Service

SONET provides an optimised press release service that enhances a companies or organisations profile within the search engine directories.

An online news release will take your companies message to thousands of potential customers and will allow for click-through to your website.

Each press release is optimised for the search engines utilising keywords that are used by your target audience in searching for your product or information.

SONET offers various levels of the service that includes:

• Full optimised press release with click through keywords to your website
• Professional copywriting service that will enhance your press release copy.

Working with our partners SONET provides the latest search engine technologies and integrates these into your press release. Traffic from search engines plays a major role in the overall success of your news release. All press releases that are released through SONET are optimised for full search engine inclusion. The exclusive technology that is available to us through our partners is an unmatched infrastructure that provides the best available search traffic targeted to your news release.

Statistics:

SONET provide online statistics to inform you on your release is doing, read count, print count and forwarded to count, for the full PR package you will also receive the full stats package that will tell you how many times it has been read in which search engines and will also tell you which keywords were typed in to find your press release.

The press release service allows you to target your news release world wide or a specific country. It will also allow you to choose up to 10 industry targets.

Paid Search Engine Inclusion:

Working with our partners who have a strategic partnership with Google, Inktomi and other search networks we provide the broadest search reach of any press release distribution network available on the Internet. Our paid inclusion programs inject your press release directly into major search engines without having to wait the requisite 4-6 week crawl cycle.

File Attachments:

With each online press release we allow for a multi-media file of no bigger than 3mb which means you can attach images such as company logos, product images or other multi-media files.

Benefits of an Online Press Release:

SONET manages online PR and marketing utilising several news feeds including Yahoo News, Google's eMediaWire News Service. Using RSS/XML feed the specially crafted press releases gain maximum exposure and is fully optimised to be found by search engines easily. Combined with permission based direct mail they are then distributed to over 100.000 outlets.

SONET are partnered with PRWeb the leading portal on optimised press release distribution.

News Release Examples:

Example 1: On October 23rd 2004 we submitted an online press release for Bathrooms Plus Ltd in Bournemouth titled: New Bathroom Suites Add Considerable Value to House Prices. Within 24 hours it had been read by over 125.961 unique visitors. Since that time it has stayed on the Internet in the search engines and by December it had an overall read of 143,890.

Example 2: A press release we submitted on behalf of the Langtry Manor Hotel titled: Lillie Langtry and King Edward VII take Royal Leap into Cyberspace was read by over 121,000 unique visitors. The hotel enjoys a large click through from the press release to their website.

Example 3: Our own news release Accessibility: Don't Lose Sight of Your Business - appeared in Yahoo Headline News, Google, Lycos, MSN News and was released through thousands of media outlets and has had over quarter million viewers reaching a total of 374,323 and being read by over 20 countries.

Example 4: On September 8, 2005 we submitted a news article on behalf of O'Donnells Music titled O'Donnell’s Online Music Retailer Steals the Initiative the news release had a overall readership of 138,660 with strong exposure in Yahoo news.

Successful global news distribution is a complex endeavour. Since 1997 PRWeb partners have invested thousands of man hours in developing a state of the art distribution system. Each day they email press releases to between 60,000 and 100,000 global contacts points including journalists, analysts, freelance writers, media outlets and newsrooms. In addition to email and FTP distributions PR Web operates a proprietary syndication network, XML feeds and a network of robust media Web sites.

High Capacity

SONET with their partners have an unmatched network capacity. The proprietary distribution servers are designed and tested to deliver over 14 Million emails a day. To ensure maximum deliverability and avoid spam filters our partners do not use multiple TO, CC or BCC addresses when sending your press release. This is where PRWeb high capacity servers step in. Each journalist receives a personalized email containing your press release based on their unique profile.

The servers deliver over 15 million press release views each month. These monthly press release views are in addition to press releases which are distributed by email and third party syndication networks.

Yahoo Press Releases

PRWeb are the only wire service that has three different methods for getting your press releases into the Yahoo News system. In addition to feeding press releases directly into the Yahoo News search through our network feed, we have special agreements in place that make it possible to inject your press release directly into the press releases section of the Yahoo News site. Additionally, through the special relationship with PR Newswire, we have systems in place that can provide prominent placement for your release.

For a free consultation please see our contact page for more details »