search engine marketing

Most UK businesses assume their sites only need search engine optimisation to bring in qualified traffic. While this is an imperative step toward creating a successful site, it's by far not the only step. Search engine marketing (a branch of SEO) includes vital promotional efforts beyond the mere optimisation of your site's copy and coding. It is the search engine marketing services than bolster our UK clients' success.

Southbourne Internet's (So-Net's) search engine marketing strategies work to get your site ranked as highly as possible through natural extensions of your optimized site. At the same time, website marketing services expand your reach throughout the UK (or the world!) by creating greater exposure for your business in front of those most likely to acquire your products or services.

Search Engine Marketing Services

Your organic (natural) listings appear on major search engines such as Yahoo!, Google or MSN. So-Net also uses other search engine marketing tools to put you in front of those searching for what you offer.

Pay Per Click (PPC)

One of the most popular search engine marketing tools is pay-per-click advertising. This is an exceptional idea if the circumstances are right. So-Net has the vast experience to understand the minute details of what makes for a successful PPC campaign and when the circumstance warrant a PPC blitz.

Pay-per-click ads for our UK clients appear on primary search engines including Google, Yahoo, MSN etc. You'll also be featured on Espotting Media, which places ads in thousands of sites relevant to your product or service.

From researching traffic patterns and optimal keyphrases to setting budget-friendly bid parameters; So-Net crafts every element of this specialised search engine marketing element to exceed your expectations.

Website Marketing Services

Other outlets for promotion that work flawlessly in conjunction with search engine marketing are available. So-Net incorporates these website marketing services into your plan when we feel they are a best fit.

Online Press Releases

Distribute newsworthy information about your UK-based company instantaneously around the globe. With the engines now including news in their search results, SEO press releases are an integral part of any sound search engine marketing campaign that can deliver exceptional results.

Through outlets including Yahoo News, Google's eMediaWire News Service and RSS/XML feeds your release is instantaneously broadcast throughout the world to over 65,000 opt-in contacts, news feeds and search engines. Is your organisation working in a local, region or national realm within the UK? We can craft a press campaign that meets your specific goals and budget. Online Press Release Service >>

Article Writing

Ezines and online newsletters continue in popularity year after year. One thing many UK businesses don't realize is that ezine publishers and webmasters are often in dire need for quality content to run in their virtual publications. Article writing is a phenomenal way to increase your site's exposure because it benefits the author (you) and the publisher (the ezine or site).

So-Net's website marketing services include article writing. Our professional copywriter ghostwrites articles on hot topics that relate directly to your business. A "resource box" (advertisement) is included at the end of each article directing readers back to your site. The benefits to you are many and include:

• Driving highly qualified traffic to your site. People who read your article are obviously interested in what you offer.
  
• Positioning yourself as an expert. The authoring of articles brings with it a certain level of distinction that people respect.
  
• Building link popularity. Because your articles include a link back to your site, you boost your link popularity ratings - a vital step in achieving high rankings.
  
• Infinite promotion of your business. Because articles remain on other sites indefinitely, you receive continual exposure.
• Placing your company in the spotlight. You'll be listed as the feature article in many ezines or websites. All eyes will be on you!
  

If you are a UK based business and would like additional details or a quote on search engine or website marketing services contact us today. We gladly work with UK companies located in Dorchester, Bournemouth, Dorset, Southampton, Hampshire, Torquay, Cornwall, Salisbury, Wiltshire and Devon.