SEarch Engine optimisation

Sonet Web is a UK based search engine optimisation company that provides online marketing services. While there is no cast-iron guarantee of reaching top positions in all the major search engines we will optimise your pages so that they are maximised for search engine visibility.

At Sonet Web take a phased approach to each project we undertake. Starting with taking requirements and research on your company we then prepare a proposal for ‘best way forward.’

Sonet Web performs all SEO work from their studios in Bournemouth, UK. We utilize state of the art technology with the latest proven techniques and web standards compliancy.

Choosing a Search Engine Optimisation Company

Finding the right search engine optimisation company has it’s pitfalls. Many individuals and companies are entering the market with very little understanding or knowledge of the search industry. It takes many years of hands-on experience to fully understand the technology behind what makes a website rank, the clients industry, and what visitors expect and search for in the major and local search engines. A professional and experienced team or individual should only ever handle SEO accounts.

Many search engine optimisation companies claim they can produce top results in a short period of time and guarantee top listings with search engines. Good and thorough SEO services works at different levels and does not happen overnight. There is no ‘quick fix’ that achieves top rankings in a search engine.

Web Solutions

Sonet Web provide more than just search engine optimisation, we also provide an entire online solution from the design and development of a website, content management, online branding solutions and ecommerce development.

Campaigns

Sonet Web search engine optimisation services are designed to concentrate on several key areas when making its recommendation for website optimisation and search engine marketing campaigns.

• Website Meta-Data – ensuring the correct researched titles and descriptions for each individual web page
• Content - we optimise the content and if needed employ a copywriter to re-write the content for full optimisation. Spider and robots such as the ones Google and Yahoo use look at content. Is it relevant, does it contain the right amount of keywords? Is it readable by a human?
• Coding - you can have a beautiful looking website with all the right search optimisation techniques in place but still your website is not being indexed by Google. This is sometimes due in part to coding problems within the site especially if a website is built in frames or using java or flash in its navigation.
• Site Design and Structure - this is a key and important issue in maintaining your website standard. If your website is of poor design it then reflects on the product your company offers. Visitors today expect a company's website to reflect the information or product that is offered, to be functional with the right amount of usability and navigation. A website is your window on the web.
• Keyword Research - One of the more important elements of search engine optimisation is research of words and sentences that are used by visitors. Sonet Web will research the key phrases that are used to find your product or services and build your content around these phrases. Key phrase research is not just about looking for the top keyword but also mid-level key phrases that relate to your website.

Sonet Web takes all this into account when optimising your website and makes recommendations on the best way forward for your site to work for you and your company.

Website Statistics (Stats)

As part of Sonet Web's search engine optimisation services, we implement a web analytics package that monitors traffic growth, where visitors are coming from and the key-phrases they used to find the clients site. The website statistics /analytics program is an essential part of any website growth.

Linking Campaign (links)

Sonet Web's website marketing services provide a solid linking campaign for its clients. This helps in the overall search engine optimisation technique. Not only does it help in your websites overall visibility by being linked on other high-level domain websites. It aids some search engines in determining how popular your website is and how many other websites with relative content link to it and treat it as an authority site. This will help in your overall search engine ranking.

As more websites enter the World Wide Web the higher the demand for top positioning and ranking becomes a factor. Search engines start to concentrate more on relevant content and the public perception of your site. Is it content that consumers and visitors will find worthwhile? Do other key content websites link to it? These are just a few of the factors that need to be considered for a successful link building campaign.

Sonet Web do not condone the use of spam mailings, 'sharp practise' such as 'SEO bad habits' including doorway pages, re-directs pages and other bad practises. We feel and know that website positioning services can be achieved through standard industry practises. To this end we will not take any job that calls for illegal use or unfair tactics that would have a detrimental effect on a websites overall outlook.

Consultancy

Sonet Web provides a search engine optimisation consultancy that enables a clients business to make the most of the internet. This includes full website promotion, search marketing planning and online press release services that include feeds into major news services such as Yahoo news, Google eMedia Wire Service and over 70,000 media outlets worldwide.

Sonet Web is based on the South Coast of the UK in Bournemouth, Dorset and works with companies throughout the UK and internationally. For further information about our services visit our contact page >>